This bra is a countdown clock that stops when a ring is set into it. It's supposed to be for the Japanese woman who is actively hunting for a husband, as recent trends show more and more women being proactive in searching for a mate.
Here's an article about it, http://www.reuters.com/article/lifestyleMolt/idUSTRE54C1E720090513
And here's a pic of it
A short list of some of the bras can be seen here, it's totally worth a look:
http://inventorspot.com/articles/best_8_bizarre_bras_triumph_inte_8275
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